Porsche
Holograms
Holo has been used by a range of companies and institutions including British Gas, Virgin Galactic and The Bill & Melinda Gates Foundation, to display the effects of a vaccination on the malaria virus.
For Porche we produced the launch film experience for the recent Porsche Panamera. The challenge was to create a dynamic and memorable experience for customers.
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Great big hologram
To do this we created an interactive 360° floating hologram where customers could configure the interior and exterior of the car by using hand gestures.
The experience was used at the launch event at Silverstone then due to its success rolled out to the flagship Porsche store in Central London.
