888poker

Social Campaign Films

Project Details

Rivalry in football is fierce. So what happens when you take five of the UK's biggest football influencers, seat 'em at a poker table in the dressing room of Charlton FC and offer up a £4,000 winner-take-all?

In the lead up to the 2020 Euro’s, 888poker and the Playbook commissioned a two-phase online series to engage a whole new audience of football fans with an interest in poker. For phase 1 we produced a series of virtual challenges between five football influencers to generate interest in the lead up to phase 2, the grand finale showdown. For this main hero film, we had a crew capture a live game of poker between the influencers at Charlton Athletic FC football club, as they battled it out on the 888poker app for the final prize of £4,000.

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