City Year

The international children's charity, City Year have a specific mission to get young adults to engage with the charity and give their time. Collaboratively, we worked together to produce a cinema advert to help them achieve this.

We choose the route of a pure animation, which was packed with simple, visual facts around child poverty, ending with the factual impact City Year's work has on changing lives.

The Channel 4 News Presenter, Jon Snow voiced the film and it has since been used as a visual style throughout the charity's branding and messaging to engage with key audiences.